"It's a whole lot of them but only one of me!" ~ Dawgface Calderon

Dawgface Calderon

"It's a whole lot of them but only one of me!" ~ Dawgface Calderon

The City of Detroit has long been defined as a, “City of Hustler’s!” It makes no difference whether it’s a job or the streets, if you want to be truly successful here, you have to have a ambition, drive, vision & heart in you in order to make it! In the entertainment game in this City the “Grand Hustler’s Award” goes to a man who goes by the name of Dawgface Calderon!

 Peep the resume

● Owner/CEO of the Planet Rock DJ's

● Mix Show DJ for Hot 107.5

● Artist/Executive Producer:

- “#FullMetaljacket!”CD [Spring 2015] 

- "The World Famous DJ Twins presents: Dawgface "Unleashed!" CD [Summer of 2015]

● Co-Executive Producer of “100 Proof! The Compilation…” CD[2013]

● “I Can’t Believe He Said That?!?” [2012] Mixtape

● Executive Producer of “Get Yo Status Up! The Mix Tape!” Compilation CD [2012]

● Owner of Stronghold Records, LL0C.

● Owner of the Photo Session Media Group

● Owner of #Pr○m○G○d Management Group

● Owner of planetrockdjs.com

● Creator of the #MobbLifeMusicTour

(Alabama, Georgia, Tennessee, Indianapolis, St. Louis & Michigan)

● Creator/Promoter of the Hip Hop Invasion HBCU Tour (Alabama A&M, Concordia, Stillman, Shelton State, Lane, Fisk & SU) [Kicking off Fall of 2016]

● Published Author – “Add, Subtract, Multiply & Divide” [Emperial Publishing - 2012] (Paperback, eBook & Audio Book versions)

● Former Spokeperson/Motivational Speaker/Event Photographer for the Keep Our School’s Safe High School Music Tour - (He's addressed student bodies at 65 high schools over the last 3 year's)

● Vice President of Marketing/Promotion/Advertising of Guttaboy Entertainment (Atlanta based record label)

● Sponsor/Event Photographer of Free Grocery Giveaway(50,000 people served & counting & over 2,000,000 pounds of food distributed)

● Detroitrap.com Selection Committee Member for 2015's Underground Hip Hop Music Awards 

● Detroitrap.com Selection Committee Member for the 2016 Underground Hip Hop Awards 

● Official House DJ for the 2016 Underground Hip Hop Awards & #UHHA Summer Concert Series

● Former On-Air Radio personality on “Unleashed!” & “Unleashed: Reloaded!”

● Former Executive Manager/A&R of M.I.C. Music Group

● Former host of Club Status’s, “Shut’em Down Sunday’s!”


“Dawgface Calderon is an entertainment consultant, an author, an artist manager, a brand promoter, a DJ and so on and so on and so on,” say’s Hot 107.5’s Ikeisha Baker. “If you’re in the game in Detroit, he’s definitely a name that you want to know and the big difference between Face(Dawgface) and a lot of other people operating inside of the entertainment game in Detroit is that everything he touches turns into gold from Redzone Tay to ATL's Trubanz to Luweevstunna to Moses The God to Cho!”

When we asked him about his motivations he simply stated that he lives by 1 motto, “WorkingNeverPerpin’!”


Dawgface has begun a new chapter in his quest to takeover all things entertainment in Michigan with his entry into the world of DJ'ing! Investing in himself to the tune of $15,000 plus in state of the art DJ equipment, over the course of the last 12 months Dawgface has DJ'd in every major club & cabaret Hall in City of Detroit from The Key Club, Niki's, Studio 51, Prive, Club Paris, Mustang Janes, Knight's of Columbus, Sphinx, Hazel's Place, Joe Louis Post, as well as clubs in Atlanta, Alabama & Memphis. He was  selected by Conglomerate DJ President & FM 98's own Bigg Dawg Blast's to DJ his[Blast's] "Michigan Gangstaz" Mixtape Release Party in October of 2014 and voted as one Detroit's Top 5 Hip Hop DJ's at the Undergound Hip Hop Music Awards.


According to Dawgface -aka- The #PromoGod, "the key to success in any field is to outwork everybody around you" and judging by his track record he must have a pocket full of keys! Follow Dawgface’s meteoric rise to power on Facebook(Diego "Dawgface" Calderon)  Instagram(@dawgfacecalderon & @planetrockdjs)...